Spearad, a Germany based startup for addressable TV advertising has secured US$ 1 million seed funding on 10th December 2020.
The seed round was led by Hessen Kapital III Fund, Richard Reimer from the Hogan Lovells law firm, Fraser & Company and industry veteran Ralf Jacob. Ralf Jacob will join the advisory board of Spearad and Philipp Kobus from Fraser & Company will be joining the management team as non-executive advisor. The existing investor Leverage Invest & Consult Gmbh which is represented by Michael Schultheiss also participated in the seed round. The company is involved in actively changing the ways of addressable TV and OTT management.
They are planning to use the financing for additional development of their “Selective Programmatic” system and building the team which can serve the increasingly growing global client base of the company.
The CEO of Spearad, Erhard Neumann commented, “We are pleased to see the German State of Hesse backing Spearad and our team that comprises of advertising technology pioneers driving innovation in the addressable TV advertising on a international scale and a serving as a role model for the future startups here in the state of Hesse.”
The innovative approach of Spearad uses the ad pod management approach combined with the machine intelligent decision-making, inventory monetization by external and integrated demand side platform of Spearad and brand safety layers to together present a new streamlining solution for OTT providers and broadcasters. With its demand side platform it provides programmatic campaigns to the broadcasters for approving and enabling them to decide which advertisement should be delivered programmatically while having the 100 percent of control. With its SaaS based technology, programmatic system and solutions, targeting capabilities to IP address and centralized campaign management system empowers media decisioning technology for the addressable TV.
About Spearad
Spearad is a multi format platform built for addressable television advertising. The platform helps the broadcasters and media owners to monetize the content for all the screens. It changes the way in which advertising is sold, measured and delivered in the time of personally targeting and IP based televisions. Its technology helps the media players VOD/OTT and audio enterprises to get the complete benefits of the advantages that digital advertising offers while maintaining the audio and television specifics. Founded by industry leaders it ensures maximum market acceptance and superior standing technology expertise for its customers. It is a global company and has subsidiaries in the UK, US and Germany.
We try our best to fact check and bring the best, well-researched and non-plagiarized content to you. Please let us know
-if there are any discrepancies in any of our published stories,
-how we can improve,
-what stories you would like us to cover and what information you are looking for, in the comments section below or through our contact form! We look forward to your feedback and thank you for stopping by!
