Home Artificial Intelligence Swiss startup GUURU secures $5M in Series A extension

Swiss startup GUURU secures $5M in Series A extension

Swiss startup GUURU secures $5M in Series A extension
Swiss startup GUURU secures $5M in Series A extension

GUURU Solutions Ltd, a Zurich-based SaaS customer service startup raised US$ 5M in a Series A extension funding held in November 2020, led by Spark Invest. Other participants include existing investors Investiere, EquityPitcher Ventures and Swiss Post Ventures.  This brings the total Series A financing to $7.9 million. 

The company plans to use the fresh capital to concentrate on its expansion in Europe while also continuing to invest in product development, especially in its AI with human-in-the loop technology.

The investment round comes towards the end of the startup’s third full year after market entry. Customers in 12 different languages and regions benefit from the always-on support of the company today. 

The company has decades of experience in the customer service industry which has brought in a deep understanding of the importance of the customer experience and the challenges and opportunities it brings.

What Spark Invest has to say

Martin Altorfer, Founder of Spark Invest said, “It is obvious that machine learning-powered solutions are the future in customer service. The fact that GUURU combines it with peer-to-peer support makes this solution so powerful and exciting. We strongly believe that involving the community is a big differentiating factor to the common automated approaches on the market.”

What Guuru has to say

Tonio Meier, co-founder & CEO, GUURU said,We are excited about taking the next steps and accelerating growth while leading the company into profitability. With our exceptional team and experienced set of investors, we feel well equipped to go after our next milestones.”



In 2016, the startup was co-founded in Switzerland by Benno Marbach, Antoine Meier, and Tonio Meier with a vision of empowering people to share their expertise with others in real-time. It provides a SaaS platform which combines AI with human support to enable companies to leverage their community of experienced product users to help support seeking customers in real-time and also provide feedback of their chats to the SmartBot, accelerating its learning curve. 

Using this technology, questions that are often asked can be quickly identified and automated. Its AI system recognises the content of the question and sends it to the best source of knowledge. Therefore, customer requests can therefore be answered around the clock, with the best possible quality at the lowest possible cost.

About Spark Invest

Spark Invest
Spark Invest

Founded in late 2019 by Martin Altorfer and Philippe Bubb, the firm is a Swiss-based early-stage investor that supports bold entrepreneurs in the software and Consumer space in the DACH region. The founders were fortunate enough to have been the first investors in companies like Bexio and On Running

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