Singapore and Malaysia-based HR tech startup Pulsifi has raised US$ 1.8M in an angel round held in November 2020. Contributors in the funding round include Kairous Capital, Aaron Chen( founder of KVC group of companies) and Rajesh Lingappa (co-founder & former CTO of RedMart).

The latest round brings Pulsifi’s total funding raised to-date to US$ 4M. Proceeds from the funding round will be used by the startup to expand its footprint to new markets in Europe and fast-track product development.

Founded in 2016 by Jay Huang and Pete Yoong, Pulsifi has built a People Data Platform that accurately predicts each individual’s work styles, role fit, culture fit, and other outcomes by combining multiple sources of people data, including résumés, psychometric assessments, video interviews and employee benchmarks. The startup claims its methodology is supported by over 50 years of organizational psychology research. Its platform has over 90 percent accuracy when forecasting the outcomes of people at work, helping its clients enhance quality and efficiency in hiring employees and management. Pulsifi’s clients come from six Southeast Asian countries of which some of the renowned ones are Nestle, Singtel and Heineken.

It recently won the HR Tech PitchFest 2020, a platform for tech start-ups in the HR sector to showcase their solutions to more than 5,000 attendees and leaders in the HR community.

Pulsifi graduated from the inaugural SAP.iO Foundry in Singapore in 2019 and has since partnered with SAP SuccessFactors, a globally recognized human capital management software platform.

CEO Jay Huang said apart from the fact that Europe is a large market for HR tech, many of Pulsifi’s clients are also globally headquartered in Europe. Therefore, it deems Europe to be a natural market for them to expand into, in order to further grow the global relationships with its clients. He also added that with COVID-19, they had to adjust their plans for 2020 but are still fortunate enough to have reached the goals they set out to achieve. During the pandemic, Pulsifi expanded to serve customers in the healthcare, high-growth manufacturing and telco sectors.

Joseph Lee, Partner at Kairous Capital, remarked Pulsifi is a unique B2B company that built a captivating product that is relevant globally, not just in its home markets.

Investor Rajesh Lingappa also said that talent acquisition and management at scale is very hard, and he has experienced this first hand. He believes Pulsifi is solving this problem in a very unique way, and the team has built a strong technology platform to do so at scale.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.

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