A Berlin based SaaS Company; Swaarm that provides a marketing tracking platform has secured €800K Seed Funding on 19th November 2020. The sound was led by Ilona van Megan and Rudolf van Megan, DE-CIX Group AG, Supervisory Board Member.
The company will use the investment for their expansion in operations and scaling their business reach. After on-boarding two established business partners, Iris media and Evvolution recently in October, they are working on launching new features and partnerships with this funding.
Swaarm is created by a small group of skilled and experienced Adtech people and focuses on the needs of individual marketers and savior enterprises. It provides a performance based platform for tracking that provides advertisers, network and agencies to track and control all of their marketing efforts in a live manner for ensuring a profitable growth. The present market offerings have limited data insights and operate with manual work processes but Swaarm is built to overcome these challenges. It is the first ever Adtech platform that provides marketing tracking features.
The pricing structure of Swaarm
The platform has three pricing plans. Discover is offered at US$ 249 per month which provides around 10 million events, business reporting and partner management features. The Explore plan is available at US$ 449 per month and supports 20 million events, business reporting, partner management, automatic partner offer synchronization and fraud filtering. The Accelerate plan is offered at US$ 2999 per month and supports all features of the Explore plan, 150 million events and custom application domain with 3 custom tracking. With their varied pricing model they have the right package to accelerate the growth of any big or small organization.
Rudolf van Megan, one of the funding partner of the seed funding round said, “Swaarm provide the supreme leadership and platform and has the potential to become leader in continuously growing performance based marketing tracking technology market. They have the ability to leverage their robust, scalable and unique platform for a wide range of industries that utilize performance marketing and we are looking forward to work with the Swaarm team in their journey.”
Swaarm was founded in September this year by Yogeeta Chainani and Alexandru Dumitru and is headquartered in European Union. Both of the founders have 10 years plus experience of industry specific technology business. It is an easy to use and affordable platform for comfortably automating and measuring the marketing efforts of any organization. Swaarm is formed with employing principles of collaboration, simplicity and affordability.
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