Edgard & Cooper, a Belgium-based fresh pet food pioneer, has raised € 22 million (approx. US$ 26 million) in Series B funding held in November 2020. The round was led by The Craftory, with participation from existing investor DLF Ventures. To date, the company has raised a total of € 27 million.
The investment will be used by the company to support its expansion across the continent and to improve brand awareness. The company finds sustainability very important and plans to achieve zero emissions by 2025, 100% sustainable packaging and 100% ethical sourcing. The company already has a presence in 13 European countries.
The company had signed a partnership with Europe’s largest pet product retailer, Fressnapf, last September. This will help the company expand distribution across Europe. In 2019, Edgard & Cooper had achieved 145% growth.
By the end of 2020, they plan to donate US$ 300,000 as a charity for dogs and in 2019 they built a brand new clinic with operating theatres to neuter 9000 dogs and 2000 operations per year in the Dog Care Clinic in Sri Lanka.
What Edgard & Cooper has to say
“Historically, most brands used meat meals, and we are using fresh food inclusion. This is our big differentiator. Our goal is to change the world with the impact of what we do, making pet food healthy and sustainable and to change the global behaviour of pet parents,” said Koen Bostoen, co-founder, Edgard & Cooper.
About Edgard & Cooper
Edgard & Cooper offers dry dog and cat food product options that support humanization and premiumization, with formulas which contain fresh meat and fresh fish instead of dried ones which are usually used. These products are manufactured using a gentle process where minimal heat is utilised to retain nutritional value.
The company’s dry pet food packaging is made from 100% biodegradable paper and bioplastic materials, paving the way for sustainability. It is also committed to philanthropy, where 1% of its annual sales is donated to its own independent charity supporting dogs and cats in need of help, globally.
Edgard & Cooper was co-founded by Koen Bostoen, Louis Chalabi and Jürgen Degrande co-founded in 2014 out of their love for dogs, naming the company after them.
About The Craftory
The Craftory is a US$ 375 million global investment fund which exclusively focuses on amplifying successful cause-driven CPG brands. It was founded in 2018 by Elio Leoni Sceti and Ernesto Schmitt. The company has its headquarters in London. They offer permanent early stage and growth capital to consumer brands that serve the society and have sustainability initiatives to protect the planet.
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