Tallinn-based Estonian startup Warren has closed a seed round of around USD 1.4M on 2nd November 2020.
The seed funding round was led by London-based early-stage venture capital fund, Passion Capital. Other participants in the funding round include early-stage fund Lemonade Stand and notable tech industry angels, such as Nokia’s former Vice President Paul Melin and Marek Kiisa, the co-founder of VC funds Superangel and Nordic Ninja.
Warren is working with local data centres and IaaS providers in Europe and Southeast Asia and has recently expanded its reach to South America as well. The funds raised will be utilized for further developing the scaling capabilities of the platform that will support larger deployments, automate expansion of each location and onboarding more service providers from more markets.
Founded in 2017 by Henry Vaaderpass and Tarmo Tael, Warren was established initially as a side project. It was incorporated out of a need for a platform to manage e-commerce projects across different local data centres and host providers more efficiently. Discussions with these providers led to the development of a complete feature-rich platform, packaged as a service that manages everything between the hardware and the end-users.
Warren empowers local cloud infrastructure providers to compete with the cloud monopolies such as the global tech giants – Amazon, Microsoft, IBM, and Google. The company’s aim is to connect independent local infrastructure service providers into a unique network to deliver a global unified cloud experience.
“Local providers pay more attention to personal sales and support, in the local language, to all clients in general, and more importantly, take the time to focus on SME clients to provide flexibility and address their customer needs. Whereas global providers give a personal touch maybe only to a few big clients in the enterprise sectors. Many local providers also offer lower prices and give a large amount of bandwidth for free, attracting SMEs,” said co-founder of Warren, Tarmo Tael.
Tael and co-founder Henry Vaaderpass began working on the project that eventually became Warren back in 2015 when they were running a development agency for e-commerce sites. They wanted to develop a product of their own. After creating their first prototype, Tael and Vaaderpass realized that it could be used by other development teams, and hence they decided to seek angel funding from investors.
Southeast Asia is an important part of Warren’s business and it will continue to expand there while focusing on other developing regions like South America (starting with Brazil). Warren’s current clients include Estonian cloud provider Pilw.io and Indonesian cloud provider IdCloudHost.
What Investors have to say
Giuliano Sison of Passion Capital said, “We’re thrilled to be partnering with Warren in order to enable local cloud providers to offer best in class provisioning and service reliability to their customers. This market continues to grow at a phenomenal rate and Warren is perfectly positioned to serve that at great scale.”
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