Home Funding Future is set to digitize online fitness training with US$24 million funding

Future is set to digitize online fitness training with US$24 million funding

Image Credits: Future Research Inc

The San Francisco based platform that offers one on one digital training coach for fitness, Future announced raising US$ 24million Series B funding on 16th October 2020. The round was led by VC Trustbridge, along with the participation of new investor Caffeinated Capital and existing investor Kleiner Perkins

The growth of the platform during the  pandemic

The company got new opportunities to grow in the pandemic times after the gyms got closed. The startup was launched with a US$150 subscription for a month with its app that joins the users to real-life expert fitness coaches. It leans on the health-tracking capability of Apple Watch to provide a fitness platform that delivers accountability, motivation, and statistics about the fitness data of users.

In recent months, the growth of the company has nearly tripled due to the pandemic scenario. With its US$149 monthly subscription, the startup isn’t aimed at capturing the major market. Rather it is focused on the users who can be a potential candidate for getting a personal trainer but aren’t ready for investing for the same or don’t need guided instruction as much as accountability and general guidelines. 

The future plans with the received funding 

With the received funding, the startup intends to have big goals for scaling their network. Future is aiming to have 1,000 coaches on their platform in another year. With the aimed expansion, they are hoping to get chances to overcome new challenges. Similarly, the enterprise is ready to expand into other coaching services beyond fitness. 

About the platform


Future offers a service app that provides users a platform where they can meet live fitness coaches. The fitness app platform was founded in 2018 by Rishi Mandal and Justin Santamaria and is headquartered in San Francisco, California. The app pairs its users with elite coaches globally. They have Hollywood celebs, pro athletes, and working professionals over their platform. 

The funding partners

Funding Partners
The Funding Partners

The funding round was led by the growth equity firm, Trustbridge Partner. The mission-driven Venture Capital was founded in 2006 by Shujun Li. The enterprise invests in innovative and quality growth businesses across various sectors Healthcare, Media, and Technology. The funding round was also joined by the new investor Caffeinated Capital, which is a San Francisco based VC founded in 2009 by Raymond Tonsing. The enterprise backs companies for Early Stage, Seed, and Venture investments. The existing investor Kleiner Perkins also participated in the round. The San Francisco based VC has earlier provided US$8.5 million investment in 2019.

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