Popmenu, US-based multi-faceted digital marketing and ordering SaaS platform for restaurants, announced raising US$ 17 million at Series B round held in October 2020. Bedrock Capital led the investment, with participation from existing investors Base10 Partners and Felicis Ventures, with new investors Mantis Ventures and Chapter One Ventures joining the round. This round brings Popmenu’s total funding to US$ 22.1 million.
Popmenu plans to use the funding to accelerate the development of unique features that will help restaurants attract, engage and give a streamlined ordering service for customers in a powerful and cost-efficient manner.
The dine-in restaurant sector is one of the worst-hit industries when it comes to the covid crisis. It helps restaurant owners by providing them with a dynamic website which concentrates on the menu and built with Search Engine Optimization (SEO) in mind. It also comes with a full course of marketing tools including email, SMS, Social Media, Google My Business, and real-time menu management. Popmenu’s cutting-edge platform has enabled many restaurants to contact and connect with their guests online, manage their own online ordering facilities, and save their profitability against expensive third-party food delivery platforms.
Spencer Peterson, Bedrock Capital said, “Popmenu’s impressive growth trajectory has been propelled by Brendan and Tony’s empathy for restaurant owners. Their unique product approach empowers independent restaurants and large chains alike to meet online demand — an increasingly critical channel for all restaurants. Bedrock is delighted to lead this investment.”
Popmenu’s growth has been given a boost by the increasing needs of independent restaurants and multi-concept hospitality groups. It has pushed online ordering revenue of community staple Terra Terroir in Atlanta, streamlined digital marketing automation and of the famous Los Angeles hotspot Urth Caffe. Popmenu’s platform is specially designed to meet the requirements of independent restaurants of all sizes.
Brenden Sweetney, Co-founder Popmenu said, “When the COVID-19 crisis began, we totally shared our clients’ anxiety.” He also added, “But we put our heads down, focused on how we could help, and just tried to match their hustle in getting up every day and giving our all. We have received notes from hundreds of clients thanking us for being there for them through the darkest of times, which is incredibly humbling and has only galvanized our ambition to deliver a product that will help their business perform better than ever on the other side of these difficult times.”
Popmenu is a complete service marketing and customer engagement platform made for independent restaurants. It enhances the consumer experience for many restaurants across the US and other countries. Brendan Sweeney and Tony Roy co-founded it in 2016. Popmenu has its headquarters in the Greater Atlanta Area, Southern US.
About Bedrock Capital
Bedrock Capital is an international investment firm that invests in innovative technology companies. Bedrock is headquartered in the United States and was founded in late 2017. It is an early-stage venture capital firm focusing on leading Series A and B rounds.
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