Michigan, USA-based online plants shopping startup, Bloomscape has raised US$ 15M in a fresh round of funding led by General Catalyst along with participation from Bob Mylod, Jeff Boyd and John Replogle. The startup has raised a total of US$ 24M to date.

Following the investment, General Catalyst co-founder and managing director Joel Cutler and Annox Capital Management managing partner Bob Mylod will join Bloomscape’s Board of Directors.

Proceeds from the funding round will be used by Bloomscape to further develop its plant care offerings, increase its headcount, create an efficient delivery system and expand product offerings.

Bloomscape’s Online Plant Shopping

Justin Mast founded Bloomscape in 2017. It offers home ready plants and tools for plant maintenance. It simplifies the process of buying plants by delivering ready-to-go plants to its buyer’s door. The DTC (Direct-to-consumer) startup strives to considerably improve the entire plant buying and care experience in people’s homes and gardens. Along with the funding round, it has also declared the acquisition of plant care app Vera. Thus, enabling its customers access to plant care instructions and content, solve problems related to planting, watering reminders, etc. Bloomscape’s goal of providing plant parents with constant plant care sustenance, resources, and tools will be strengthened by Vera.

Edible Garden Shop

Post the success of the Edible Garden beta, the startup is all set to formally launch its Edible Garden Shop. This shop will be including a small tomato, lavender, sweet pepper and hot pepper. In addition to kale mix, mint and chamomile plants along with the sweet-smelling, delicious, and spicy assortments. Bloomscape is also announcing the startup’s expansion into the outdoor plant segment next year. The startup has witnessed 4x growth and has also doubled the number of people in its team since 2019.

A plant

CEO Justin Mast said that he and his team feel proud of the rapid progress their business has seen since it launched in 2017. He further adds that with the new round of funding and the procurement of the Vera app, they can ramp up their product offering by introducing new plants, tools and informative information to make sure that their customers have everything they need to be effective plant parents.

He quoted, “Our business model is uniquely positioned for success in a time where e-commerce is key in consumer purchasing, and with our team’s historic knowledge of plant care and horticulture supply chain as well as distribution, we’re thrilled to be using our new funds to grow and continue in our mission to be the leading modern garden center for a new generation of plant lovers.”

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.


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