Malomo, an information technology startup that helps e-commerce companies convert their shipment tracking facilities into a profitable marketing channel has raised US$ 2.7M in a funding round held in October 2020. It was led by Base10 Partners along with participation from Hyde Park Venture Partners, Harlem Capital, High Alpha Capital, Irish Angels, Triple Tap Ventures and multiple angel investors.

Proceeds from the funding round will be used by Malomo to develop and expand its services of providing a post-payment marketing channel.

About Malomo

Malomo

Founded in 2018 by Yaw Aning and Anthony Smith, Malomo enables eCommerce brands to generate profits, loyalty, and engagement by turning their delivery monitoring experience into a marketing network.

The startup’s aim is to help brands forge reliable relationships with their customers. It is led by the vision that in today’s transactional ecosphere, the brands that thrive are the ones that build genuine and dependable connections with the people that support them.

Various features offered by the Malomo platform are:

– Modify your transactional emails within your ESP.

Malomo features
Malomo

Actively inform customers when something goes wrong with shipping.

Malomo features
Malomo

Increase sales and loyalty post-buying by sending your customers to the startup’s efficient tracking experience.

Make use of client, order and shipper data to create more useful and personalized shipping emails.

Malomo features
Malomo

Examine customer behavior to make data-supported choices.

Malomo features
Malomo

Since getting launched a year ago, Malomo has tracked 4 million shipments. It has empowered millions of customer experiences for merchants like Rhone, Summersalt, Magic Spoon and many others. The startup’s merchants have driven millions of dollars in repeat proceeds from their post-buying experience. These merchants have seen their support tickets related to shipping get reduced by half or more. Thus, Malomo empowers brands while helping them establish 1-to-1 connections with their customers.

One can easily transform their Shopify order tracking page into a personalized-branded tracking page that resembles their website. Product suggestions, social media, videos, marketing guarantee, everything is offered without a code. Through Malomo + Klaviyo, one can utilize the power of Klaviyo’s customization, drag and drop editor, analytics and more to design, send, monitor and improve their post-buying notification messages.

The startup had secured US$ 600K in a seed funding round held in April 2019 from High Alpha Capital and Hyde Park Venture Partners.

About Base10 Partners

Base10

Base10 is an early-stage venture capital firm collaborating with entrepreneurs who are bringing automation to old sectors of the economy, something that is termed as automation of the real economy. The firm is headquartered in San Francisco.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.

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