Home Funding Layerise bags €1.1M in pre-seed funding

Layerise bags €1.1M in pre-seed funding

European Startup

Layerise bags €1.1 M in pre-seed funding
Layerise bags €1.1 M in pre-seed funding

Copenhagen, Denmark-based startup Layerise bags €1.1M in a pre-seed funding round held in September 2020, led by German Venture Capital firm e.ventures along with participation from Ulrik Bo Larsen (founder of Falcon.io) and Danish Venture Capital firm Heartcore Capital. Following the funding round, Ulrik Bo is joining as the chairman of Layerise.

Proceeds from the funding round will be used by Layerise to improve its platform and supervise its sales, delivery and product development.

Layerise

Founded in 2019 by Ervin Draganovic and Emil Forsmann, Layerise is a SaaS startup that bridges the gap between the customer and the producer of physical products. It behaves like a digital assistant for physical products, enabling the buyer to find essential information about the product, be reminded of its maintenance and care, confirm possession of the product if it has been stolen, among many more such features. 

Layerise is a white label solution, meaning producers sell their own exclusive version of the solution and the customer doesn’t have to see that the solution is made on Layerise’s platform. Its clients include manufacturers of electric bicycles, electric motorcycles, clothing brands, IoT brands, medical device brands and many more.

They have gained a few brand clients, including the Danish electric bicycle company Mate.bike.

Matt Bike battery

So how Layerise helps?

Layerise works to remain connected and cater to the needs of the bike owners. The app provides efficient customer services when the client gets the bike delivered. Thousands of Mate.bikes have been registered to date and the app has so far helped at least 25 stolen bikes get back to its owner. 

Julie Kronstrøm Carton, CEO and Co-founder of Mate.bike, said “We get a much more active dialogue with our customers through Layerise. At the same time, we can see what questions people have and what they spend the most time on. This means that we can improve the user manual and communication with our customers. It is clearly more engaging to the user than a regular manual or instructional video.”  

CEO Ervin Draganovic explained that they were a bit skeptical about how to raise money during a global pandemic, but so far they have experienced great interest from investors. He also stated that the startup has been looking for “smart money”, because the investors they get on board have to stay with them for a very long time, it, therefore, becomes significant that they contribute to all of their journey of growth. He concludes by saying that he is sure that his startup has achieved this goal with this group of strong investors.

About e.ventures

e.ventures

e.ventures is a US and Germany-based venture capital firm. The firm backs enterprises in the US, Europe, Asia and Latin America. It has been investing in Internet companies for more than 15 years and operates by combining global tactics with local presence and insights. It focuses extensively on consumer Internet, media and mobile and strives to help entrepreneurs build transformative companies.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.

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