San Francisco, California based start-up, Courier, which is a code-free twist API platform announced on 14th September 2020, that it has secured USD 10.1 million in Series A funding round led by Bessemer Venture Partners. Other participants include Matrix Partners, Twilio and Slack Fund.

Earlier, the start-up has secured USD 2.3 million seed round from Matrix Partners, with the participation of Y Combinator. As a part of the deal, Byron Deeter of Bessemer Venture Partners and Patrick Malatack of Matrix Partners, Twilio’s former vice president of product, will join Courier’s board of directors.

Patrick Malatack of Matrix Partners, commented, “While in Twilio, I’ve seen developers grappling with integrating multiple channels together into a single experience. Courier’s vision of a single platform for connecting and managing multiple channels complements the explosion of channels I saw customers struggle with.”

Founded in the year 2019 by founder and CEO Troy Goode who previously led an engineering group at marketing automation firm Eloqua (acquired by Oracle in 2012). He said that, Eloqua is clearly where he drew inspiration for Courier, which he built during his time at Y Combinator.

The company says that the idea behind Courier is to provide development teams with a complete service for all their communication and communication infrastructure needs without having to build it from scratch.

As Goode noted, big companies like Airbnb and LinkedIn can afford to build and maintain these systems for sending transactional emails to their users, often with teams that have dozens of engineers. Small teams can create less sophisticated solutions, but there’s really no need for every company to reinvent the wheel.

Courier also claims that they integrate with the likes of Slack, Microsoft Team, Facebook Messenger, WhatsApp, SendGrid, postmark, Mailgun, MessageBird, Twilio and Nexmo, among others.

Goode noted that it may be difficult to convert large companies to its platform as they have already invested heavily in their systems. But like Stripe, which faced a similar problem as most potential users weren’t expecting to tear up their existing payment infrastructure, believes that partnering with businesses upfront and having patience will pay off in the long run.

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