Vancouver-based D2C e-commerce startup that sells electric brushes, Brüush has raised 6.5M CAD in a Series A funding round held in September 2020. The startup has not disclosed the names of the investors who took part in the funding round. Brüush claims this round was oversubscribed, exceeding its original 4M CAD target.
Capital raised will be used for enhancing tactical marketing initiatives, increasing brand awareness and expanding Brüush’s subscriber base.
Aneil Manhas, an ex-investment banker, and Drew Green, who is also the CEO of Indochino ( he has previously founded a number of Canadian tech companies, including Shop.ca, Emerge Commerce, Apollo Exchange, CLC Network, and Yourika, among many others) founded Brüush in 2017. The startup launched itself for a limited audience in 2019 and raised an undisclosed amount of seed funding.
Brüush is a toothbrush company that aims to help the consumers make a shift from manual to electric toothbrushes. It has a subscription-based plan for its electric brushes that come with 30-day battery life, 6 cleaning modes (daily, white, gentle, gum, max and tongue) and can be easily returned within 90 days.
Chairman Drew Green was quoted to say, “We are extremely grateful for and humbled by the support from our investors and the Canadian capital markets in these unprecedented and historic times.” The startup believes that they can disrupt the oral care market through its 3 significant features: cleaning of its toothbrush, innovative design, and a brush head subscription model. Its focus in on the fitness and health-conscious Gen Z and millennial population.
Apart from its usual business, Brüush has collaborated with A Reason to Smile (ARTS), a non-profit organization working towards improving oral health in developing countries. For every brush head refill they ship, a toothbrush, toothpaste and fluoride treatment are donated to a person in need. ARTS is dedicated to empowering communities who do not have access to dental professionals in order to attain and preserve a higher level of oral health. They do this by providing hygiene education, direct treatment, and dental supplies to disadvantaged communities.
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