Mamamade raises €340K in seed funding
Mamamade raises €340K in seed funding

London-based startup Mamamade, a home-delivery service of nutritional homemade baby meals, has raised around €340K in a seed funding round held in September 2020 from investors Andrew Webster (Horseplay Ventures) and Will Hobhouse (former chairman of the furniture chain Heals).

Proceeds from the round will be used to grow and expand the startup’s product range and operations. It seeks to establish itself as the go-to community for parents to give them support and assistance in these difficult times.

Sophie Meislin Baron founded Mamamade in 2019. The startup provides healthy baby food delivery services to lessen the burden of parents and help them spend quality time with their little ones as well as with themselves.

Sophie Meislin Baron, Founder of Mamamade
Sophie Meislin Baron, Founder of Mamamade

On a mission to raise a healthy new generation, it offers diverse packages like Baby-Led Weaning and Finger Food, or a Variety pack. There are 23 varieties available and their menus are modified weekly so that it doesn’t become dull and monotonous. Proper support is also given to parents, as well as recipe ideas and merchandise named ‘Snack Pack’ for busy, full-time working parents.

The startup has survived and not fallen apart or failed during the global pandemic, moreover it seems to have benefited a lot in the last 5 months post-lockdown. This gets proven by the fact that it has seen a 700% rise in sales since the majority of people started staying at home in March and presently continues to progress at a rate of 40% MOM.

Parents can tell the Mamamade team about their baby and his/her food preferences. The team, after carefully assessing their considerations, creates 12 meals that can be easily steamed, microwaved, or mashed very quickly. Freshly frozen meals are then delivered at one’s doorstep, which can be changed, paused, or canceled anytime.

Founder Sophie Baron was quoted to say, “We are over the moon to have secured funding from some of the leading UK investors and entrepreneurs so that together we can now help even more parents. The demand we’ve seen underscores just how broken modern parenting is, how overlooked the market has been, and how desperately parents need more support and resources. We’re so proud of our amazing community that continues to support our mission to help parents all across the UK.”

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.

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