India located, Yoga and mindfulness-focused start-up, SARVA announced on 28th August, 2020 that it has received an undisclosed amount of investment from Cutting Edge Group, an international music provider.
This investment will help SARVA gain access to over 20 thousand minutes of music and meditation focused content provided via Myndstream, Cutting Edge’s record label as stated by the company. Cutting Edge will also help design and manage music priorities across Sarva’s platform, the release added.
The new investor will also help SARVA in managing and designing music priorities across SARVA’s platform, the press release added.
Founder and CEO of SARVA, Sarvesh Shashi, commented, “Given the highly stressed and anxious state of the world today, we hope our music-driven meditation and mindfulness give more and more people an avenue to turn to for relaxation and better sleep.”
SARVA, previously has raised funds from Indian Cricketer Shikhar Dhwan and US-based VC Fund Mantra Capital on 29th April, 2020 and INR 200 million in December 2019, from Fireside Ventures. These funds were deployed to expand the digital presence as claimed by the company.
SARVA also secured capital from celebrities including Mark Mastroy, Jennifer Lopez, Aishwaryaa R Dhanush, Malaika Arora, Shahid and Mira Kapoor, among others. Through its strong network, SARVA has been active in engaging people virtually through several interactive sessions and immunity booster modules in 25 countries, including the UK, US and Italy.
Established in March 2016, the start-up offers immunity-building pranayamas, meditation modules, high-intensity workouts, sleep stories and more on its digital platform.
The company claims that they design the routines keeping in mind the idea of nurturing healthy body and mind through yoga. It offers more than 25 forms of yoga, inspired by yoga routines from around the world and improved to suit the needs of customers. Their offering includes styles like wheel yoga, restorative yoga, aerial yoga and more. SARAVA’s app hosts an additional range of content, specifically under MIND — like Mindfulness Music, Guided Meditation and more which relaxes and soothes the mind and ensures better sleep.
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