India has about 1047 FoodTech startups and rightly so because the nation has a diverse array of cuisines, from Uttar Pradesh’s “Bharwan chicken pasanda” to Tamil Nadu’s “Rasam” and “Badam payasam” or “Sarson ka saag” and “Makki ki roti” from Punjab, the country boasts of numerous foods and foodies alike.
Thanks to the growth of Foodtech in India, at the click of a mouse or a tap on mobile screens, one can get hot meals or scrumptious desserts delivered at the doorstep in no time.
Below is a list of The Top 10 FoodTech Startups in India:
1. SWIGGY
Founders: Sriharsha Majety, Nandan Reddy, and Rahul Jaimini
Founding Year: 2014
Location: Bengaluru
Funding received: US$1.47 Billion
Investors: Accel Partners, Norwest Venture Partners- NVP, DST Global, Bessemer Venture Partners, Wellington Management, Coatue Management, Harmony Partners, Tencent Holdings, SAIF Partners, Naspers, Hillhouse Capital Group, RB Investments, Meituan-Dianping.
Swiggy is a food ordering and delivery startup that provides food services solutions for restaurants. Vishal Bhatia is Swiggy’s CEO. The company’s delivery staff provides deliveries to customers through an App that runs on routing algorithms. Customers can also track their orders in real-time. Initially Swiggy used to offer free deliveries. Today, Swiggy charges its customers Rs. 30 (average) for delivery but also provides free delivery on many orders.
Swiggy has more than 0.2 million employees and operates in 300+ Indian cities. In early 2019, Swiggy expanded into general product deliveries, under the label Swiggy Stores.
In September 2019, Swiggy started an instant pick up and drop service Swiggy Go. With the help of this service, you can pick up and drop off a wide range of items, including laundry and document or parcel deliveries to business clients and trade customers.
In May 2020, Swiggy laid off 1100 employees due to the COVID-19 pandemic.
2. ZOMATO
Founders: Deepinder Goyal and Pankaj Chaddah
Founding Year: 2008 (Initially founded as FoodieBay and later renamed to Zomato in 2010)
Location: Gurugram
Funding received: US$673 Million
Investors: Sequoia Capital, Temasek Holdings, Glade Brook Capital Partners, Shunwei Capital, Vy Capital, Info Edge, Delivery Hero, Neeraj Arora, Ant Financial, Alipay Singapore, Saturn Shine.
Zomato is an online mobile App for finding restaurants, food-ordering, delivery, pick-up and table booking. It is an Indian restaurant search and discovery service that provides information, menus and user-reviews of partner-restaurants. The App covers over a million restaurants across the globe and currently operates in 24 countries. The App and website also allow users to upload images of the menu items they order as well as the eatery’s pictures and any review they want to give about the same.
Zomato also launched a white-label platform where restaurants can make their own Apps with personalized features and integrate with Zomato’s Order and Analytical support.
3. Cure.fit
Founder: Mukesh Bansal
Founding Year: 2016
Location: Bengaluru
Funding received: US$170 Million
Cure.fit is an Indian health and fitness company that offers digital and offline services across fitness, nutrition and also mental welfare. Its aim is to make fitness fun and relaxed. Curefit focuses on preventive healthcare space through its services.
Mukesh Bansal is also the co-founder of Myntra, an Indian fashion e-commerce site.
Curefit also provides fresh and personalized salads under the label Eatfit. It also home delivers fresh and home-like food low in carbs, high in protein including lots of green vegetables. The focus is on healthy food ranging from Indian cuisine to fusion food, salads and snacks. Hrithik Roshan, a very popular Indian actor is Curefit’s brand ambassador.
4. FAASOS
Founders: Jaydeep Barman and Kallol Banerjee
Founding Year: 2011
Location: Pune
Funding received: US$80 Million
Investors: Alteria Capital, Sistema Asia Capital, Evolvence India, Temasek, Goldman Sachs, Falcon Edge and Canadian Pension Plan Investment Board, Lightbox Ventures II, Lightbox Expansion Fund, Sequoia Capital India, ru-Net South Asia, and RB Investment.
Faasos Food Services Pvt. Ltd. is a “food on demand” startup. It is an online food ordering App and website. It presently operates in 16 of the largest Indian cities. Faasos has a model which combines different restaurant chains and individual restaurants to deliver a large variety of dishes. It has thrived in striking a balance between scale and sustainability.
Faasos services around 18000 orders on a daily basis. Behrouz Biriyani, Ovenstory and Kettle & Eggs are some of the brands that it owns.
5. MAGICPIN
Founders: Anshoo Sharma and Brij Bhushan
Founding Year: 2015
Location: Gurugram
Funding received: US$30 Million
Investors: Lightspeed Venture Partners, Vy Capital, Knollwood Investment Advisory, Google Launchpad Accelerator, Sequoia Capital India.
MagicPin is a coupons website. They provide vouchers and cashback to users. MagicPin is based in 16 Indian cities like Delhi, Hyderabad, Chennai and Pune. The startup has 1.4 million users and generates monthly sales of approx. US$0.4 Million for partner food and beverage (F&B) chains that include KFC and Hard Rock Café. MagicPin is also trying to venture into two other segments: groceries and beauty & wellness(B&W).
Diners can earn cashback if they dine in a restaurant aligned with MagicPin by uploading a photo of the bill along with a selfie with the dish. To increase user engagement, MagicPin uses data from social media check-ins, recommendations and reviews in a live feed-style timeline interface. The platform also helps restaurants in promotional service by posting surveys and advertisements.
6. FRESHMENU
Founder: Rashmi Daga
Founding Year: 2014
Location: Bengaluru
Funding received: US$24 Million
Investors: Lightspeed Venture Partners, GrowthStory, Portea Medical, Lightspeed India Partners, Zodius Capital, Brand Capital.
FreshMenu is a startup based on the concept of an online kitchen and a go-to for neighborhood food delivery. It offers freshly prepared food from global cuisines right at your doorstep. The startup’s menu changes daily and delivers freshly prepared meals in just 45 minutes. FreshMenu is the best for people who want fresh food, bereft of greasy, oily preparation.
It operates through kitchens spread across the city and owns a delivery taskforce.
FreshMenu’s meals are cooked with premium ingredients comprising farm fresh vegetables and fresh dairy and meat products. It serves about 12000 orders on a daily basis. Rashmi Daga is also the CEO of FreshMenu.
7. Mkdabbawala
Founder: Gaurav Jain
Founding Year: 2009
Location: Bengaluru
Funding received: US$ 19 Million
Investors: Footprint Ventures, Helion Venture Partners, Apurva Salarpuria
Mast Kalandar Dabbawala is an online food delivery arm of Mast Kalandar which is a chain of restaurants. It delivers healthy, ethnic Indian meals and dabbas (tiffins) in Bangalore, Pune, Hyderabad and Chennai. Mast Kalandar’s menu is updated on a daily basis. They have over 600 employees who operate out of 45 outlets present in the mentioned four cities.
8. HUNGERBOX
Founders: Sandipan Mitra
Founding Year: 2015
Location: Bengaluru
Funding received: US$16.5 Million
Investors: Neoplux, Sabre Partners, Kris Gopalakrishnan, LionRock Capital, Paytm, NPTK.
HungerBox is a full stack B2B and F&B (Food & Beverage) food-tech startup. It delivers food solutions for corporate customers. It currently serves over 100 clients across India.
HungerBox is transforming office food and cafeteria management with the help of the best caterers in the city along with world-class technology, infrastructure and strong functioning processes without compromising on food quality and food safety. The startup’s goal is to improve the productivity of food companies by providing them a tech based system so that the focus is only on food.
9. EAZYDINER
Founder: Vir Sanghvi
Founding Year: 2014
Location: New Delhi
Funding received : US$14.6 Million
Investors: Beenext, Denlow Investment Trust, Saama Capital, DSG Consumer Partners, YouWeCan, Chrys Capital.
EazyDiner is a FoodTech startup that helps users find restaurants and also provides table booking services. With an instant confirmation in less than 18 seconds, you can book over 10,000 restaurants in Delhi NCR, Mumbai, Bengaluru, Pune, Chennai, Kolkata, Goa, Ahmedabad, Jaipur, Hyderabad, Chandigarh and over 150 cities in India through its App and website. EazyDiner is also present in Dubai.
Every booking through EazyDiner brings along a special deal such as a complimentary dessert or drink or a discount on the entire bill. Bookings made through EazyDiner makes the customers eligible for Eazy points, which can be redeemed by them accordingly. EazyDiner allows a hassle free and smooth eating out experience.
10. BOX8
Founders: Anshul Gupta and Amit Raj
Founding Year: 2011
Location: Mumbai
Funding received: US$12 Million
Investors: Trifecta Capital, Mayfield, IIFL Wealth Management, Seed Venture Fund, Mayfield Fund, Indian Angel Network, IIFL, Nitin Singhal, Kaushal Aggarwal, eWTP Ecosystem Fund, IIFL Seed Ventures and many others.
Box8 is an Indian rapid service restaurant chain with eateries across Mumbai. It initially started off as a Tiffin service. Box8 now provides users an online platform to browse through various product menus and place order for home delivery up to 1 AM in the night.
It currently operates in Mumbai, Bangalore, Pune and Gurugram.
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