Hong Kong-based FoodTech startup DayDayCook has raised US$ 20M in a new round of funding held in August 2020, led by Talis Capital along with participation from Ironfire Ventures.

Capital raised will be used to develop its multi-functional food platform, which has users mainly belonging to Mainland China.

The latest round, being it’s fourth brings the startup’s total raised capital to US$ 65M, contributed by investors such as Alibaba Entrepreneurs Fund, AMTD Group, Adrian Cheng, K11 Investment, Heyi Capital, Magic Capital and 500 Startups.

Founded in 2012 by banker-turned-food blogger Norma Chu and Sam Lim, the startup offers an App featuring food recipes and videos, cooking classes in swanky malls, and a product collection of its own branded food products which it sells online, and which accounts for 80% of its revenues.

What makes DayDayCook unique is its nicely modeled brand stories which the users firstly consume across various social channels. Later on, they go on to become customers of the startup’s ready-to-make/ready-to-eat food packs, kitchenware, etc. Matus Maar, Managing Partner at Talis Capital was quoted to say about the same that, “Content creation goes hand in hand with people not wanting to see content that is super polished or comes out of mega agencies. People on the internet want to see authenticity. They want to see people doing real things.”

The startup claims they currently have over 2.3 million registered users on its App and its paid consumers have grown twelve-fold to almost 2.2 million now. DayDayCook’s content is broadcasted on platforms such as Weibo, TikTok’s Chinese edition Douyin, Tencent’s video website, and more, where it has garnered over 60 million followers.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.


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