Bengaluru based, AgriTech PaaS (Platform as a Service), BigHaat has announced on 11th August, 2020, that it has secured USD 2.2 in its pre-series A funding round. The investment was led by Japanese investor Rockstud Capital and Beyond Next Ventures. Existing investor Ankur Capital and angel investors also participated in the round. The new funding brings the total capital raised to USD 3M.
The company claims to utilize the latest investment to strengthen data and technology platform, fueling its growth by strengthening supply chain and recruiting best talent in technology and marketing domain.
The start-up is also targeting to engage with over ten million farmers across India over the next 2 years.
Established in the year 2015, Sachin Nandwana, Sateesh Nukala and Raj Kancham, BigHaat has worked with over 3 million farmers providing access to advisory and farm inputs like fertilizers, seeds, chemical, instruments and accessories.
Digital adoption
BigHaat aims to leverage the market opportunity provided by farmers’ accelerated adoption of digital platforms.
Co-founder of BigHaat, Sachin Nandwana explained, “I predict that in the next 2-3 years, every family will have at least one smartphone. That will be a game changer for digital platforms, making technology accessible to farmers.”
The company provides farmers omni-channel access to advisory and products via digital touch-points on web or mobile apps, a missed call for non-internet users and a feet-on-street presence. They also offer vernacular advisory for rural users in various regional languages.
“While many players in this segment acquire farmers primarily with a feet on-street presence, BigHaat is the only leading player embracing digital channels for farmer acquisition and engagement,” said Sateesh Nukala.
Additionally, BigHaat serves Data Analytics and BI (Business Intelligence) for many agri-inputs manufacturers about market feedback, demand-supply and new market opportunities, besides offering direct-to-farmer platform.
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