Delhi based, Fitspire, a health and wellness brand has announced on 7th August, 2020, that it has secured a funding of USD 200,000 in a pre-series round. The participants in the round include Founders of EasytoPitch, Priyanka Madnani and Nikhil Parmar, along with a Bollywood Singer Sukhbir Singh and other investors.
Company claims to utilize the new investment received to expand the full suite of its product offerings in the next 6 months across India.
About the company
Fitspire was started in the year 2019 by Vipen J[1] ain, an IIM Lucknow Alumni and Nidhi Jain. The company provides different health & wellness products in the nutritional segment. As the company is focused in plant based food products, it claims to be the first vegan and vegetarian health and wellness brand in India.
Founder and CEO of Fitspire, Vipin Jain, commented, “We are very excited to have EasytoPitch, Sukhbir Singh, and others as our partners. Learning from their professional, fitness journeys and access to the networks they command will certainly help us take Fitspire to greater heights.”
The company has seen growth in consumer demand for vegan & vegetarian health products in the recent past years. The brand has also been witnessing developments in terms of portfolio expansion and product innovation over the past few months.
As per The Vegan Society, the demand for meat-free food products has grown 987 percent since 2017. The product also claims to be googled 3 times more than non-vegetarian or gluten free diets.
Co-founder and Director of Fitspire, Nidhi Jain explained, “Being women-centric and working on Made In India theme in COVID times, the company claims to have acquired around 100 women influencers, trainers, and fitness enthusiasts to help train people better on online space. Our approach has helped us achieve astounding growth rates over the past few months. We hope to make a difference in the lives of many.”
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