Qualified raises US$ 12M in Series A funding
Qualified raises US$ 12M in Series A funding

San Francisco-based startup Qualified has secured US$ 12M in a Series A funding round held in August 2020, led by Norwest Venture Partners, with participation from existing investors including Redpoint Ventures and Salesforce Ventures. Norwest’s Scott Beechuk will be joining Qualified’s board of directors.

Qualified offers a new kind of software to businesses called Conversational Marketing. Indubitably, B2B businesses are facing a major problem wherein they spend tons of money to bring qualified leads to their website but when these leads try to communicate with the sales representatives of these firms all they are asked is to fill a form which ends with “Thanks, someone will get back to you shortly.”​

Conversational Marketing is all about solving this problem. It involves alerting sales representatives whenever a qualified lead visits one’s website, which in turn enables them to start a conversation instantly via chat, voice calls and screen sharing. This helps organizations in real-time engagement with their customers which drives their sales in the right direction.

The startup came into being in 2018 by former Salesforce executives Kraig Swensrud and Sean Whiteley. Swensrud recognized that using Qualified signifies “a change to people’s selling processes,” and as a last resort, the startup can also use chatbots and schedule future calls, but he stood firm to the fact that it’s a necessary change. “If you email them later, some percentage of those people, they ghost you, they get bored, they moved on to the competition. This real-time approach, it forces organizations to think differently in terms of their process”, he was quoted to say.

The amount of information Qualified has access to, varies from visitor to visitor. Some visitors may be purely undercover, while in other cases, the platform might know their city or place of work. It can also identify a person individually.

Qualified’s clients such as -: ThoughtSpot increased conversations with its target accounts by 10x, Bitly grew its business sales pipeline by 6x and Gamma secured over US$ 2.5M in a new business pipeline. The startup’s total funding now equals to US$ 17M. It had previously raised US$ 5M in 2019 from Redpoint Ventures and Salesforce Ventures.

Customers surely love real-time engagement and sellers are also always keen on building instant connections. Qualified’s technology is really innovative and we hope it captures the entire sales market very soon.

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Aishwarya writes about the startup ecosystem on VCBay. She is a third-year Computer Science engineering student who looks forward to exploring the world of startups and finance.

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