London based, eco-friendly detergent subscription service, Smol has raised €8.8 million in series A financing on 21st July, 2020. The round was led by Balderton Capital and JamJar Investments.

The company claims to utilize the investment to expand its subscription services, into new product categories, further into new markets and bolster its team.

“We feel very fortunate to have both Balderton and JamJar join our team. They bring great knowledge and expertise that is invaluable as we look to accelerate our growth. It’s an exciting time for smol. With scale comes even more opportunity to have a positive impact,” said Nick Green, co-founder of smol.

eco-friendly detergent subscription service
Smol Product

About the Company

Founded in 2018, by former Unilever employees, Paula Quazi and Nick Green, smol is taking on the big brands with its dishwasher capsule packs and convenient laundry, which powers 1.5 million washes per week to its 250,000 users, offering strong eco-friendly cleansing and convenience.

Smol launched what it claims to be the world’s first 100 per cent plastic-free, child-lock packaging for its dishwashing and laundry products in March this year. A switch that is already helping to save more than four tonnes of plastic each week compared to other brands.

Apart from this, Smol is also launching its recyclable fabric conditioner made out of 100 per cent post-consumer recycled plastic. Smol also offers a returns scheme for reuse and refill. Smol will donate 24 laundry washes to charity for every four bottles returned as a philanthropic gesture.

smol has apparently spent 2 years creating a smarter way to use fewer chemicals across its products range as compared to competitors home-care products– cutting chemical usage by up to 5 tonnes a week without compromising with the cleaning performance that may ensure smol’s formulas are kinder to skin, kinder to clothes and kinder to the planet.

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