OYO Hotels & Homes has collaborated with Unilever (global consumer goods company) in July 2020, to promote OYO’s “Sanitized Stays” initiative. Unilever will aid OYO by using its home and personal hygiene brands in the cleaning and disinfecting of OYO properties.
About the alliance
On 19th March 2020, OYO rooms announced the unveiling of its new service “Sanitised Stays” to provide a cleaner and more hygienic experience to guests right from check-in to check-out. This initiative will help cater to the sudden changes in guest needs in a post-COVID world.
Unilever’s R&D team will work with OYO to co-create Standard Operating Procedures for cleaning to make the best use of Unilever products. The partnership aims to achieve higher cleanliness standards, negligible-touch services, ensuring social distancing at all points and enhanced accountability of customer feedback and their requirements. OYO properties which utilize these operating procedures will display a tag on their booking pages to show Unilever products have been used in sanitization services.
Among the many protocols to be followed in these operating procedures are deep-cleaning and disinfecting high-touch zones in rooms, such as door handles, phones, light switches and all hard surfaces. Common areas, including elevators, registration desks and dining rooms, will be sanitized at least four times a day. Alcohol-based hand gel/sanitisers will be made available for guests at all main entrances, exits and high-traffic areas too.
OYO had planned to apply these measures in 1,000 hotels initially, in the last week of May 2020. Consequently, in the coming months, as the coronavirus situation improves, these measures will be implemented in all the 18,000 hotels of OYO in India.
Through this partnership, chosen OYO properties will have Unilever hygiene kits for guests and cleaning supplies for staff, including products from brands such as Lifebuoy, Domex, Sunlight and Cif. This global alliance will commence in India and then go live across Indonesia, Vietnam, the US, LATAM and Europe.
About OYO Hotels & Homes
OYO Hotels & Homes, also known as OYO Rooms is one of the largest and fastest-growing hospitality chains of hired and franchised hotels, homes and living spaces in India. Founded in 2013 by Ritesh Agarwal, OYO originally consisted mainly of budget hotels. The startup magnified globally with thousands of hotels, vacation homes and millions of rooms in India, Malaysia, UAE, Nepal, China, Brazil, Mexico, UK, Philippines, Japan, Saudi Arabia, Sri Lanka, Indonesia, Vietnam, the United States among many more. The company’s investors include SoftBank Group, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise, Airbnb and China Lodging Group.
About Unilever Group
Unilever is a British-Dutch multinational consumer goods company, headquartered in London, UK and Rotterdam, The Netherlands. The company was founded on 2 September 1929, by the merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers.
Unilever products include food, candy, energy drinks, baby food, soft drinks, ice cream, tea, cleaning agents, coffee, pet food, bottled water, frozen pizza, pregnancy tests, juice, beauty products, personal care, breakfast cereals, pharmaceutical healthcare products, etc. Unilever is the largest producer of soap in the world. It is also one of the oldest and most renowned multinational companies and its products are available in around 190 countries.
Comments by partners
Ritesh Agarwal, Founder & Group CEO, OYO said in a statement about the partnership, “As the world begins to travel again, we must all collectively ensure that health and safety remain the absolute priority. The scientific expertise of Unilever and assurance of their brands Lifebuoy, Domex, Sunlight and Cif are second to none and we are confident that our guests will have a quality and stress-free experience with ‘OYO Sanitised Stays’ with Unilever’s leading home and personal hygiene products. We’re pleased that by partnering with Unilever and providing their trusted products, we are able to help customers, as well as our staff, stay as safe as possible. With our committed asset owners, we are ready to host consumers across the world and we promise to give our customers the confidence to enjoy the OYO experience as we help drive higher standards in hygiene”
Sanjiv Mehta, Chairman and Managing Director of Hindustan Unilever was quoted to have said, “With Hindustan Unilever’s long history in India, we are determined to do our part to protect lives and livelihoods and are glad to have found a strong partner in OYO who shares this vision. Through this partnership, Unilever is pleased to be able to help, through our known and trusted home and personal hygiene brands and education on correct use. We remain committed to improving the health and wellbeing of millions across the globe, and keeping our communities safe during these times.”
As the world learns to function and adjust post-COVID-19, hygiene and cleanliness are essential to keeping ourselves and each other safe. This initiative by OYO Hotels & Homes along with Unilever is highly appreciated.
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