Paris-based, Alkemics, a platform which connects large and small suppliers with global retailers, has secured €21 million Series C round on 11th July, 2020. Backers include Highland Europe, Serena Capital, SEB Alliance, Index Ventures and Cathay Innovation.

The startup will deploy the new funding to expand its reach in other European markets, beginning with Germany, Benelux and Scandinavia. Alkemics previously raised €20 million back in 2016 and the latest round C brings total funding to €46 million.

Partner at Highland Europe, Tony Zappala explained “The last two months have demonstrated to everyone how retail technology is a critical part of our infrastructure.” In a press release, Alkemics reports “soaring demand” from grocers and suppliers, who are responding to the COVID-induced shift to omnichannel shopping.

“As things start to return to normal, retailers and suppliers will want to continue with this new digitized collaboration through the platform, which has helped to increase their productivity as well as ensuring that the shopper has all the information they need to make an informed purchase,” Zappala further added.

Alkemics Platform
Alkemics Platform

About Company

Founded all the way back in 2012, Alkemics  worked as one of the largest grocery retailers in France and the UK (including Casino, Ocado, E.Leclerc, Intermarché and Tesco) to digitize commercial processes such as product discovery, listing, and sales across all channels. The platform connects retailers to over 17,000 brands from multinational suppliers such as Nestlé to small local producers.

Digitization of these stages has become increasingly important especially in the context of online shopping as consumers demand “detailed information and greater transparency about the products they consume,” notes Alkemics.

Co-founder and CEO of retailtech company, Antoine Durieux said “Our aim is to make B2B business quick, easy and interactive. Any manufacturer should be able to put a product on the market as easily as if they were posting a message on a social network, and any store should be able to find the products that consumers are looking for by simply searching through an app.”

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